Employer Branding

What is Employer Branding?

Employer branding is the strategy of promoting a company as an employer of choice to potential recruits and existing employees. It focuses on enhancing the company’s reputation and image as a great place to work, rather than just promoting its products or services.

This involves creating a positive work environment that attracts and retains top talent by showcasing the company’s culture, values, and career opportunities. Employer branding is distinct from corporate branding, as it targets job seekers and employees rather than customers.