How Analytics Transforms Recruitment from Intuition to Impact

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In this episode of the Vantage HR Influencers Podcast, we explore how recruitment analytics is helping organizations move beyond gut-based hiring decisions and build more objective, data-backed talent strategies.

Host Riha is joined by Asrar Mohideen, Associate Director, Global Talent Acquisition at FoodHub, to discuss how analytics can transform recruitment from intuition to impact. Together, they unpack what recruitment analytics truly measures, how organizations can define quality of hire with objective data, where top candidates often drop off in the hiring process, and how AI is reshaping sourcing, screening, scheduling, and recruiter decision-making.

About the Speaker

With over 19 years of experience in talent acquisition, Asrar Mohideen specializes in transforming recruitment from a cost center into a strategic growth function. He has built and scaled high-performing teams for technology companies across startups, growth-stage businesses, and global enterprises.

His expertise spans end-to-end recruitment for complex and high-stakes roles across technology, engineering, leadership, and sales. This includes hiring for positions such as CTOs, VP Engineering leaders, cloud and data architects, DevOps professionals, full-stack developers, R&D specialists, automotive and aerospace engineers, C-suite executives, Sales VPs, and business development leaders.

At Foodhub, Asrar played a key role in scaling global teams by hiring over 600 technology and leadership professionals in just eight months. He also helped achieve more than £1 million in annual savings by building a zero-vendor recruitment model, increased employee referral rates from 6% to 26%, and led C-level hiring while managing a team of 14 across five regions.

He is passionate about using data, process optimization, and inclusive workplace practices to build recruitment functions that are efficient, scalable, and human-centric. His certifications and experience include Hogan assessment expertise, hands-on work with Zoho and SuccessFactors, and POSH facilitation.