Frontline hiring has always been fast-paced, but lately it feels like we’re in the middle of a complete reset. Candidates are choosing jobs differently, expectations are shifting, and the old playbooks really aren’t holding up anymore. Even with better tools, more data, and smarter strategies, companies are still struggling to attract and keep frontline talent. So clearly, something deeper is going on beneath the surface.
And to break this down with us, I’m joined by someone who’s been watching these changes unfold in real time, Trent Cotton, Head of Talent Acquisition Insights & Analyst Relations at iCIMS.
Host of this Episode: Sanjeevani Saikia
Guest Bio
Trent Cotton is an HR leader with 20 years of experience, currently evolving into a Talent, Learning & Development expert and High-Performance Coach. He’s the author of Sprint Recruiting and High Performance Recruiting, both seen as practical blueprints for reimagining HR.
A proud HR analytics “nerd,” Trent relies on data to drive strategy and often speaks and writes about its impact. He’s also a strong advocate for using AI to enhance human capability and is known for building high-performance cultures and leading early adoption of HR tech.
Committed to giving back, Trent serves on boards and committees focused on education, workforce development, and diversity.
Connect with Trent Cotton: Linkedin
Timestamps
(01:15) Trent shares his corporate journey
(03:45) How the landscape has changed compared to a few years ago
(07:32) The deeper factors influencing candidates beyond competitive pay
(10:51) Why technology often complicates hiring and how companies can actually make it speed things up
(13:40) What HR can do to build long-term engagement from day one
Do Give a Read: Employee Engagement: Creating A Engaging Work Culture
(22:33) The trends expected to redefine frontline hiring in the next two to three years
