Media Coverage

How content marketing unlocked international expansion from Guwahati

Published on 27th February, 2024

When Vantage Circle started out 12 years ago, it got corporate clients for its employee engagement SaaS platform mostly by personal contact and word of mouth. Co-founder and CEO Partha Neog leveraged his 13-year prior corporate career, which included a stint as Product Management VP at a Naukri group company. The first big client he netted for Vantage Circle was an Indian IT services giant.

Neog's co-founder and CTO, Anjan Pathak had worked with top ecommerce companies in the UK as a tech architect. Both Neog and Pathak found it personally satisfying to build the first sizable software product company out of Guwahati, in their home state of Assam, but it had its challenges.

To Read More: SaaSBoomi