Episode 2: Culture Playbook: Why does culture matter? What does it mean? How to create and change culture?

Streamed on 19th March, 2024

A Few key takeaways

  • Why Culture Matters: Delving into the importance of organizational culture and its impact on company success.
  • Culture as Brand Identity: Examining how culture contributes to shaping a company’s brand image and reputation.
  • Involving Customers in Culture and discussing the significance of including customers in the recognition ecosystem and how it mirrors the company’s culture.
  • Adapting Culture in Evolving Companies: Reflecting on the dynamic nature of organizational culture, with Twitter’s transformation under Elon Musk serving as a recent example. Should companies continually monitor the market? Is it necessary to adjust certain aspects of culture while preserving its essence?
  • Cultural Shifts in a Post-COVID World: Exploring how industries have undergone cultural changes in response to the COVID-19 pandemic.
  • Providing Support and Encouragement to Employees: Leaders’ role in offering hope, compassion, and empathy to employees during challenging times.
  • Designing Organizational Culture: Discussing frameworks or playbooks for designing and shaping a company’s culture.

About the Session

In this episode of our podcast, “Culture Playbook,” we delve deep into the core aspects of organizational culture. Join us as we unravel the significance of culture, exploring why it matters, what it embodies, and how it can be cultivated and transformed within your organization.

Session Guests

Partha Neog

Partha Neog
CEO, Vantage Circle

Partha Neog, the Founder and CEO is the driving force behind Vantage Circle. With over two decades of experience in Product and Executive Management, Partha has a successful track record of scaling winning businesses.

Partha played a pivotal role in the conceptualisation and launch of 99acres.com (India’s number 1 property portal). When he worked for Aricent, Hughes Software Systems, and Bharat Electronics, he gained remarkable expertise in various industrial verticals.

He has gained deep insights into the employee engagement space through his experience with several companies and HR departments.

Dave Ulrich

Dave Ulrich
Professor at the Ross School of Business, University of Michigan and a partner at the RBL Group

Dave Ulrich is the Rensis Likert Professor at the Ross School of Business, University of Michigan and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

He has published over 200 articles and book chapters and over 30 books. He edited Human Resource Management 1990-1999, served on editorial board of 4 other journals and on the Board of Directors for Herman Miller (16 years), has spoken to large audiences in 90 countries; performed workshops for over half of the Fortune 200; coached successful business leaders, and is a Distinguished Fellow in the National Academy of Human Resources.

He is known for continually learning, turning complex ideas into simple solutions, and creating real value to those he works with in three fields.

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