India Inc thinks out of box for gift hampers this Diwali

"The average spend is steadily rising as companies seek more premium, memorable solutions." Companies are investing in gifting to strengthen retention, celebrate partnerships, and showcase values like sustainability and wellness.

"This festive season the corporates have appeared to make a shift from their usual sweet and dry fruit boxes," said Partha Neog, CEO, Vantage Circle, an employee engagement platform.

This year, corporate gifts are more personal, practical and sustainable. Gifts like digital gift cards, tech accessories, eco-friendly products, wellness focused products are in, according to Neog.

"Many organisations are also choosing gifts that can reach employees no matter where they are, which is why digital-first options are becoming the norm," he said.

To Read More: The Economic Times