Forget festive hampers, companies are trading gift boxes for holiday getaways

Festive hampers, dry-fruit boxes and branded merchandise are quietly giving way to a new corporate gifting currency: travel. The Economic Times reports that companies across India are trading gift boxes for holiday getaways, flight vouchers and hotel stays as they look to give employees something they will actually remember.

The shift reflects a broader change in how organisations think about recognition — away from one-size-fits-all gifts and toward experiences that feel personal. Partha Neog, CEO and co-founder of Vantage Circle, told the paper that recognition budgets are increasingly moving toward experiences employees genuinely value, as companies rethink what makes a gift meaningful.

To Read More: The Economic Times