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When praise feels performative and thank-you emails get lost in inbox clutter, employees start to disengage—and now there's data to back it.
A study titled "The Recognition Effect: A Leadership Blueprint for Emotionally Intelligent Workplaces"—jointly released by Great Place To Work® India and Vantage Circle—finds that only 55% of employees in India feel truly recognised at work. The report, which surveyed over 5.7 million employee voices across 2,000 organisations, paints a sobering picture: recognition is not reaching the people who need it most, and business outcomes are suffering as a result.
"Recognition is not the result of great performance—it's what makes it possible," said Balbir Singh, CEO, Great Place To Work® India.
Companies that have built strong cultures of recognition report significantly stronger business results:
- 94% excel in customer service
- 93% display agility and innovation
- 92% have high employee retention intent
In contrast, organisations that fail to embed recognition into their daily practices report lower motivation, reduced discretionary effort, and weakening cultural cohesion.
"It's not just about celebration. It's about signalling who belongs and what matters," noted Partha Neog, CEO, Vantage Circle.
To Read More: People Matters