In this episode of the Vantage HR Influencers Podcast, we dive into the delicate balance of scaling culture without sacrificing its authenticity. With hyper-growth, many companies struggle to maintain the soul of their culture, but recognition can become the key to bridging this gap.
Host Riha sits down with Courtney King to discuss how recognition drives growth both inside and out. Together, they explore how HR and leadership can use recognition to safeguard core values while expanding the company culture during periods of rapid growth.
About the Speaker
Courtney King is the Senior Vice President of People & Culture at BeatBox Beverages, one of the fastest-growing beverage brands in the U.S. With a passion for building strong company cultures, she pioneered the People & Culture function, helping scale BeatBox from fewer than 40 employees to over 260—while keeping culture at the heart of every decision. A frequent speaker on scaling culture and the future of work, Courtney combines entrepreneurial grit with a people-first approach, ensuring that growth and culture go hand in hand.
Timestamps
(4:05) Why Do Companies Struggle to Preserve Culture During Hyper-Growth?
(7:16) The Role of Recognition in Maintaining Authenticity During Scaling
(8:55) How HR Can Balance Structure and Scalability While Maintaining a Human-Centered Culture
(11:32) Balancing Efficiency with a People-First Culture During Growth
(14:16) How Leaders and Managers Can Model Recognition to Shape Company Culture in Rapid Growth
(15:57) Real-World Example of How Recognition Practices Strengthened Employee Engagement at BeatBox
(21:10) Future Focus: How Fast-Growing Companies Can Ensure a Strong and Scalable Culture
