Imagine opening your company’s HR platform and seeing content, opportunities, and career pathways curated just for you — much like how Netflix serves your next binge-worthy shows.
Sounds futuristic, right? Well, it is. But it’s also happening right now.
Today we're diving into what many are calling “The Netflix of HR.” However, this isn’t about entertainment tho— it's about revolutionizing employee experiences through hyper-personalization which is powered by AI, people analytics, and bold new thinking.
At its core, this trend isn’t just about delivering more tech — it’s about treating employees not as ‘one-size-fits-all resources’, but as ‘individuals’ having evolving needs, goals, and journeys.
To help us unpack it all, I’m thrilled to be joined by Andreas Bynnmir, Director of HR Transformation, Strategy, and Digital HR at EY. Andreas is a globally seasoned HR leader, transformation architect, and change strategist with a career that spans every corner of the globe — from the Middle East to APAC, from the Americas to Europe.
Host of this Episode: Shabana Shahnaz
Guest Bio
Andreas Binnmyr is an internationally experienced HR leader with deep expertise in HR strategy, transformation, and services. With a career spanning the Middle East, EMEA, the Americas, and APAC, he brings a truly global perspective shaped by both corporate and consulting roles across diverse industries.
As a leader and architect of complex HR and talent transformation programs, Andreas has designed and implemented operating model enhancements, HR services, and cutting-edge HR technology solutions for multinational corporations and public organizations alike. His experience covers the full spectrum of HR, including operations, reward, talent and performance, learning, payroll, and compliance.
A seasoned change management practitioner, Andreas has led large-scale change enablement initiatives from vision and strategy through to training and communication, always with a pragmatic, hands-on approach. His passion for advancing the HR function has also made him a recognized thought leader and sought-after speaker. He has shared his expertise at global conferences such as SHRM and Informa, and as a guest lecturer at the American University in Dubai.
Whether advising organizations on transformation or inspiring audiences as a speaker, Andreas combines strategic insight with practical experience to help leaders and HR professionals shape the future of work.
Connect with Andreas : Linkedin
Timestamps
(01:46) Discovering what the "Netflix of HR" is, in transforming HR as we know it.
(02: 44) Learning about the hidden drivers behind the next wave of HR innovation.
(04:05) HR striking the balance between supporting people while also keeping business on course.
(5:22) Finding out who really holds the power in this groundbreaking HR transformation.
(06:54) Look how this approach could completely change the way you view career growth and engagement.
(10:53) Hear the crucial first steps every HR leader must consider before diving into personalization
(14:15) Beware of a common misconception that could derail your entire HR strategy—what they don’t tell you.
Do Give a Read: Employee Reward Segmentation: Create Personalized Rewards For Your Workforce In 2025
