Top 25 Survey Incentive Ideas To Reward Participants for Better Insights

In today's corporate landscape, data is the new currency—driving decisions, strategies, and outcomes across every department. Nowhere is this more evident and visible than in employee engagement. Just as companies use data to refine products or optimize marketing campaigns, they can leverage employee engagement data to fuel innovation, strengthen culture, and boost performance.

However, collecting this invaluable data often comes with challenges. Getting employees to actively participate in surveys can be an uphill battle. Some may feel disengaged, uncertain about the survey’s impact, or simply overwhelmed by their workload. This makes gathering enough feedback for actionable insights a real struggle for HR teams and leadership.

But how do you encourage employees to actively participate in these surveys? The answer lies in offering the right survey incentives. Just like fueling a high-performance engine, meaningful rewards motivate employees to provide honest feedback.

This blog will take you through what survey incentives are and give you a wide list of ideas to help you sail through the process.

What are Survey Incentives?

Survey incentives are rewards or compensation offered to employees for participating in a survey . These incentives serve as a motivation for people to take the time to complete surveys, providing valuable feedback and data to the organization conducting the research.

An incentive is a bullet, a key: an often tiny object with astonishing power to change a situation.
– Steven Levitt

Purpose and Importance of Survey Incentives

• Boost Participation Rates: The primary purpose of survey incentives is to increase the number of people willing to take part in your survey. Higher participation rates lead to more representative data and statistically significant results.

• Improve Data Quality: Well-designed incentives can encourage participants to provide more thoughtful and comprehensive responses, leading to higher quality data.

• Reach Diverse Audiences: Incentives can help attract a wider range of participants, including those who might not typically engage in surveys, resulting in a more diverse and representative sample.

• Compensate for Time and Effort: Surveys often require participants to invest their time and mental energy. Incentives serve as a way to acknowledge and compensate for this investment.

• Overcome Survey Fatigue: In an age where people are frequently asked for feedback, incentives can help your survey stand out and motivate participation despite potential survey fatigue.

• Build Goodwill: Offering incentives can create a positive impression of your organization, potentially leading to increased engagement in future research initiatives.

• Accelerate Data Collection: By motivating quicker responses, incentives can help you gather the required data more efficiently, which is particularly valuable for time-sensitive research.

By understanding the role and importance of survey incentives, organizations can strategically implement them to enhance their research efforts. In the following sections, we'll explore a variety of creative incentive ideas and best practices to help you maximize the effectiveness of your surveys and gather better insights.

Weighing the Pros and Cons of Survey Incentives

Incentives can play a significant role in survey participation, boosting response rates and ensuring a broader pool of feedback. However, they come with their own set of challenges. Let's weigh the pros and cons of offering incentives for surveys.

Pros of Survey Incentives

Encourage Survey Completion

Incentives can be a powerful driver in boosting survey participation rates. Researchresults show it will typically lift response rates by 10-15%. Incentives give respondents a tangible reason to take time out of their day to complete the survey, especially when their engagement might otherwise be low. This is particularly useful for long surveys or when surveying groups that might be less inclined to participate without added motivation.

Motivate Participants in the Final Push

Incentives are also highly effective for encouraging survey completions during the final stages of data collection. By offering a reward to the last set of respondents or running a special promotion, you can reignite interest and drive a burst of responses. This is particularly valuable when you need a few more responses to meet your target sample size or deadline. Studies suggest that introducing incentives late in the survey period can increase overall response rates by up to 50% (BioMed Central).

Cons of Survey Incentives

Attracting Reward Seekers

One downside to offering incentives is the potential to attract respondents who are only interested in the reward rather than genuinely participating in the survey. This can lead to low-quality responses as participants may rush through the survey to claim the incentive, providing less thoughtful or inaccurate answers. According to research, up to 18% of respondents in incentivized surveys may only be participating for the prize, rather than contributing useful data (BioMed Central).

Skewed Survey Results

Incentives may introduce bias into your data if participants alter their responses to increase their chances of receiving a reward. For instance, in lottery-based incentives, some respondents might provide answers they believe are more likely to qualify them for the prize. This behavior can distort the survey results, leading to inaccurate data.

More Difficult to Track Responses

Offering incentives also adds complexity to survey management. Tracking who has completed the survey, distributing rewards fairly, and ensuring no duplicate responses can create logistical challenges. Issues such as multiple entries or attempts to game the system are more common when incentives are involved. This may require additional resources and effort to ensure accurate data collection and reward distribution

Strategies for Effective Use of Survey Incentives

• Carefully consider the type and value of incentives to ensure they're appropriate for your target audience and survey length

• Use a mix of immediate and delayed incentives (e.g., small immediate reward plus entry into a larger prize draw) to balance completion rates with data quality

• Implement quality control measures to identify and filter out low-quality or fraudulent responses

• Be transparent about the incentive process to build trust with participants

• Consider using non-monetary incentives that align with your organization's mission or the survey's purpose

• Regularly evaluate the impact of incentives on response rates, data quality, and overall survey costs to optimize your approach

How to reward survey participants and also collect good data

Incentives can be a powerful tool for boosting survey participation, but it's important to implement them in a way that maintains data quality. Here's how to reward participants while still gathering valuable insights.

Determine if Your Survey Needs an Incentive

Before offering an incentive, ask yourself if it’s necessary. For example, employees may feel compelled to participate in a survey if they know it could result in positive changes in the workplace, without the need for external rewards. Identifying intrinsic motivations—like giving participants a voice or involving them in decision-making—may be more effective in some cases than using material incentives.

When to Use Survey Incentives

The timing and strategic use of incentives can make all the difference. If your survey has low participation or involves a lengthy or complex set of questions, incentives can help to encourage responses. Introducing incentives at key moments—such as during the final stages of data collection or offering them as a surprise for early responders—can motivate individuals to complete the survey. Timing incentives can also help with response distribution, making sure you get a broad and representative sample.

Exploring motivations beyond incentives:

Consider the intrinsic value of your survey to participants

• Does it offer insights or information they find valuable?

• Will participating make them feel their opinion is valued?

• Assess your target audience's natural interest in the topic

• Evaluate the complexity and length of your survey

• Analyze historical response rates for similar surveys in your field

• Consider the urgency of data collection and your timeline

• Weigh the potential impact of incentives on your budget and data quality

Types of Survey Incentives

Incentives can be divided into two main categories:

Monetary Incentives: These include cash prizes, gift cards, discounts, or vouchers. A 2023 study by Pollfish showed that even small monetary rewards, such as $2 gift cards, can increase response rates by 15-20%. These are often preferred because they provide immediate and tangible value.

Non-Monetary Incentives: These can be anything from company swag to exclusive content or entries into a sweepstakes. Non-monetary rewards are particularly effective for surveys targeting a niche audience that values non-cash perks like access to reports or premium services.

Best Survey Incentive Value

Finding the right balance between the value of the incentive and the effort required to complete the survey is crucial. Research from InMoment indicates that prepaid incentives (such as a $1 upfront reward) can improve response rates by as much as 19%, as they build an immediate sense of reciprocity.

Guidance on setting the right incentive value:

1. Consider the time and effort required to complete the survey

2. Impact of Incentives on Data Quality

3. Consider the time and effort required to complete the survey

4. Research industry standards for similar surveys

5. Factor in your budget and the number of responses needed

6. Test different incentive values with small sample groups

7. For monetary incentives, a general rule of thumb:

8. Short surveys (5-10 minutes): $1 to $5

9. Medium surveys (11-20 minutes): $5 to $15

10. Long surveys (20+ minutes): $15 to $50 or more

11. For prize draws, ensure the prize value and odds are attractive

12. Remember that higher values don't always yield better results

13. Consider the diminishing returns of increasing incentive value

Impact of Incentives on Data Quality

While incentives are excellent for boosting participation, they can sometimes attract "reward seekers" who are more interested in the prize than providing thoughtful answers. This can lead to rushed or insincere responses, impacting the integrity of the data. To counteract this, ensure that your incentives are proportionate to the effort required and not overly enticing. Including quality checks—like validation questions or attention filters—can help screen out low-quality responses and maintain the accuracy of the data you collect.

Monetary Incentives Ideas

Monetary incentives are those powerful motivators that provide employees with tangible rewards for their efforts. There are a range of effective incentive ideas that can fetch you your desired outcome.

1. Cash Rewards

You can directly offer cash rewards to your employees for participating in surveys. It cannot be denied that cash is the universally accepted incentive, giving employees the flexibility to use it when deemed fit. Hence, its importance can generate the required motivation to undertake surveys.

2. Reward Points

Implementing a reward point system will also help you boost survey participation. In this type of incentive, employees receive points for participating in surveys. Reward points are typically used as currency in rewards and recognition programs. The points can be redeemed for rewards like gift cards or customized experiences. The accumulation of points serves as a motivator for employees to undertake surveys.

3. Gift Cards

Offer participants a range of gift cards from popular retailers and online platforms. Gift cards are interesting incentives that allow employees to choose items or experiences that are attuned to their preferences.

4. Discount Coupons and Vouchers

Offer discount coupons and vouchers for a range of products and services as survey incentives. This includes travel vouchers for airlines, hotels, or travel agencies to fulfill employees' travel opportunities. Additionally, provide shopping vouchers for specific stores, unlocking a personalized shopping spree that caters to their preferences.

5. Charitable Donations

You can offer employees the option to choose a charity for a donation made on their behalf. This incentive is especially appealing to those interested in supporting philanthropic causes

6. Membership Subscriptions

In an era where content is ruling the digital platforms, providing subscriptions to services like Netflix, Spotify, etc, can be a popular choice for employee incentives. This will give them membership access to unlimited content that caters to their entertainment requirements. As a result, it enhances their lifestyle and the choices they make.

7. Stock Options

You can offer company stock as a long-term incentive. This will assist employees in gaining a share in the company’s success. As a result, they will align their interests with organizational growth.

8. Team Lunch

Sponsor team lunches and outings. It helps cultivate camaraderie and strengthen team bonds, contributing to a positive workplace culture.

9. Special Savings Account Contributions

Take the lead in contributing to a savings or retirement account. This incentive will promote financial planning and long-term security for your employees.

10. Gas Cards

Providing gas cards as incentives will be a helping hand for employees who commute longer distances. This eases the financial burden incurred due to transportation costs, especially for those who totally rely on commuting.

Non-Monetary Incentives

Monetary incentives are not the only ones that motivate survey participation. Non-monetary incentives also have their fair share of charms that can unlock motivation in employees to undertake surveys. Let us explore those effective ideas in the following section:

11. Flexible Work Hours

You can offer flexibility to your employees, allowing them to set their own working hours within certain limits. This sense of autonomy makes them prioritize their preferences, striking a work-life balance. Also, make remote working a feasible option to promote flexibility.

12. Employee Recognition

Be consistent in ensuring recognition or appreciation for the initiatives your employees take towards participating in surveys. This form of incentive not only encourages them to undertake surveys but also boosts their morale and ignites them to engage with the company’s interests.

13. Reserved Parking Spaces

Allocating preferred parking spaces to employees is another interesting non-monetary incentive. Given the challenges and limitations in parking areas, this incentive offers convenience for regular riders, making parking hassle-free.

14. Timely Breaks

Timely breaks are essential for every working individual. And allowing employees the flexibility to take breaks is a suitable incentive. Breaks help them enhance their focus level and productivity.

15. Tickets to Events

Sponsoring tickets to sports, music, or cultural events is a great incentive to encourage survey participation. This type of experience is enjoyable for employees because it gives them the opportunity to take a break from their routine.

16. Book Club Membership

A book club membership stands out as the best incentive for avid readers. This allows employees to develop a sense of community and ignite intellectual engagement among them.

17. Flexible Leave Policies

Make sure to develop flexible leave policies by reducing restrictions. This form of incentive acts as a driving force for employees to undertake survey participation. Additionally, it allows them to unleash their freedom and acknowledge the importance of rest and personal time.

18. Project Ownership

You can offer employees the opportunity to take ownership of a project or initiative. Employee would take it as a pride to take ownership of their work. This incentive works best to ignite a sense of responsibility and achievement in them.

19. Office Decor Budget

Every employee loves to decorate their workspace, giving a personal touch to it. You can aid them in personalizing their workspace by assigning a budget for office decor items like plants, artwork, and desk accessories. This incentive works best for motivating them to undertake surveys.

Other Survey Incentive Ideas

Apart from the monetary and non-monetary incentives, you can look further for additional ideas. The following section will discuss other incentive ideas:

20. Team Celebration Event

One of the best incentives to encourage survey participation is to make it result-oriented. You can announce organizing a team celebration event or an outing for departments that showcase higher survey participation rates.

21. Wellness Day Vouchers

You can provide vouchers for wellness activities such as fitness classes, yoga sessions, spa days, or health screenings. Employees who are more wellness-driven will be elated to receive such an incentive.

22. Company Swag

Offer branded merchandise like t-shirts, mugs, or notebooks. These can be both appealing and cost-effective, while also promoting your brand.

23. Employee-led Workshop Day

Allow employees to lead a workshop or training session. Employees who take a keen interest in sharing their knowledge, helping their co-workers, and are confident enough to present themselves will find this tempting. This empowers employees to share their expertise and promotes collaboration and skill-sharing within the organization.

24. Sustainability Initiatives

You can undertake and support a sustainability project in your employees' name. There may be a bunch of employees who are concerned about promoting sustainability. Hence, this can be a suitable incentive for them. Also, this will help you align with eco-friendly values, contribute to environmental sustainability, and showcase corporate responsibility.

25. Giveaways

Giveaways are another interesting way of attracting your employees to survey participation. You can either give away monetary or non-monetary freebies by assuring them that every respondent is in store for something special.

Utilizing these incentives can significantly enhance participation rates, yet pairing them with an advanced survey platform is essential for a seamless survey process. Opting for a specialized survey tool like Vantage Pulse will ensure an efficient and time-saving survey experience for both the management team and employees. It fulfills all the criteria to streamline the survey process and generate meaningful results.

Recommended Read: 10 Best 360 Degree Feedback Software 2024

Conclusion

Thus, survey incentives are a highly effective way to increase participation and gather valuable insights, but their use requires careful planning. By selecting the right type of incentive and considering the timing and value, organizations can strike a balance between motivating respondents and preserving data quality. When managed thoughtfully, incentives can not only boost response rates but also ensure that the data collected is meaningful and actionable for decision-making.

FAQs

Are there budget-friendly incentive options for small organizations?

Yes, budget-friendly options for small businesses can include casual dress days, recognition programs, extra break time, etc.

Can survey incentives be customized based on employee preferences?

Yes. Customizing incentives based on employee preferences will ensure they find the rewards meaningful. As a result, it will increase the overall effectiveness of the incentive program.

This article was co-authored by Supriya Gupta and Riha Jaishi, who work as digital marketers at Vantage Circle. For any queries reach out to editor@vantagecircle.com.